Alex Mathews
Senior Director, Paid Social Strategy at Elite SEM
- SUMMARY
I'm currently help oversee the Paid Social division at Elite SEM, one of the largest independent agencies in the US, with nearly $1B per year in ad spend under management.
I also advise high-growth companies on their paid marketing / growth strategies.
Specialties and areas of focus include:
- paid acquisition / paid marketing strategy - both CPA and ROI optimization
- growth strategy
- performance marketing team building
- partner development
- distribution / inventory partnerships
- contract negotiations - EXPERIENCENanigansStrategic Account Director, Sept 2011 - Nov 2013• Worked with large clients across all verticals, including Gaming (FB canvas and mobile), pure-play internet, Ecommerce, Retail (multi/omni-channel), Finance, and Lead Gen
• Responsible for acquisition strategy and fulfillment, partnership negotiations, project management, platform user training/onboarding, user / UX research, tech integration, and ad hoc product marketing
• Directly or indirectly oversaw $50mm+ in ad spend
• Second member of the accounts team hired
• Helped grow team to 10+ Account DirectorsGrinnit, IncCo-Founder, Janitor, 2010-2011MassChallenge incubated photo sharing product.
• Contributed to iOS and mobile web roadmap with other cofounders, including 14 iOS alpha releases
• Helped maintain a customer & product development plan that was responsible for incremental feature releases and customer tests
• Responsible for creating and maintaining market research, competitive SWOT analysis, & online influencer analysis
• Led rebranding efforts, while pivoting from a B2B to B2C productPulse Trading, IncEquities Trader, 2008-2011Boston-based sell side equities trading firm, acquired by State Street
• Engaged in business development through BlockCross ATS sales initiatives
• Daily trade support included trade confirmation, clearance, and settlement of 500-plus transactions firm-wide totalling $100M+ in transactions per day
• Experience working and maintaining relationships with hedge funds, pension funds, and large institutional money managers
• FINRA Series 7, 55, & 63 licensed equities trader (expired)Beija CorpDirector of Sales and BD, 2007-2010First outside hire for a beverage startup focusing on a single consumer product, a super premium Brazilian cachaça. Acquired by Klin Spirits, LLC.
• Daily business development & sales efforts focused on both on and off premise locations; aided the founding team expand distribution
• Extensive experience pitching and maintaining hundreds of new retail & on-premise accounts
• Organized and ran weekly events to engage in customer development; duties included marketing, social media, and managing outside consultants
• Became head of regional operations when the company was moved to New York in summer 2009 - EDUCATIONUniversity of PennsylvaniaBACHELORS, SYSTEMS SCIENCE & ENGINEERINGMain curriculum included Computer, Electrical, and Civil Engineering
Focus in Finance and Economics - GET IN TOUCH
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